Coffield Ad Collection

Update: March 2005
Most of the activity in the past year involving the Coffield Ad collection is connected with the use
of the presentation seminar prepared by MAFFI and now being used by various clubs. The
program provides insight into the techniques used to promote sales of the Model A during its
years of manufacture.
MAFFI solicits additions to both the ad collection and the photograph collection from anyone
who has examples that should be preserved and shared with other members of the hobby,
present and future.
See clubs page for more information on making this Coffield Collection available to your club.

Al Coffield was an active member of the Model A Ford community in the Phoenix area. In
addition to enjoying Model A cars, Al collected Model A era ads. He passed away in 1993 and
in 1995 his estate donated a large collection of Model A era ads to MAFFI.
The collection contains over 600 magazine and newspaper ads, including many foreign ads. The
typical ad in the collection shows the methods and techniques of Ford advertising and revealing
those things which Ford considered to be important to car and truck buyers of that era.

Member clubs have the opportunity to see a selection of these ads in color. MAFFI will provide
a set of transparencies and a script. Your club need only provide an overhead projector and a
screen. Enjoy an evening of education and entertainment using copies of these original advertising
pages.
Please contact the MAFFI office for scheduling.